Curso: Marketing Digital e Planejamento Estratégico
Início └Training in Strategic Planning and Digital Marketing
Training in Strategic Planning and Digital Marketing

Training in Strategic Planning and Digital Marketing

Curso privado
Por favor, faça login para entrar em contato com o responsável
Responsável Escola Prepara
  • Module 1: Introduction to Strategic Planning
    8Aulas ·
    • Presentation of the Pedagogical Coordination
      Novo
    • Definition of Strategic Planning and its Main Characteristics
    • Objectives and Benefits of Strategic Planning for Organizations
      Visualizar
    • Key Elements of a Strategic Plan
    • Exploring the Positive Impacts of Strategic Planning on Business Performance
    • Introduction to Techniques and Tools Used in Internal and External Environmental Analysis
    • Introduction to SWOT Analysis and Other Strategic Analysis Approaches
    • Quiz
      10 xp
  • Module 2: SWOT Analysis and Objective Setting
    9Aulas ·
    • Understanding the SWOT analysis components: Strenghts, Weakness, Opportunities and Threats
    • Identification and analysis of the organization's internal strenghts
      Novo
    • Assessment of internal weaknesses
      Novo
    • Exploring External Opportunities that can benefit the organization
      Novo
    • Analysis of external threatsthat represent potential challenges for the organization
      Novo
    • Establishing strategic goals and objectives
    • Methods for defining SMART objectives that are aligned with the insights from the SWOT analysis
      Novo
    • Strategic objectives examples based on SWOT analysis
      Novo
    • Quiz
      Novo 10 xp
  • Module 3: Digital Marketing: Foundations and Trends
    8Aulas ·
    • Digital Marketing History: Origins and evolution
    • Landmarks and advances in the growth of digital marketing
      Novo
    • Changes from traditional to digital marketing
      Novo
    • Current and future trends in digital marketing
      Novo
    • Technological innovations and new platforms
      Novo
    • Strategies and sucess stories in digital marketing
      Novo
    • Integration of digital marketing with the company's strategic plan
      Novo
    • Alignment of digital marketing activities with organizational objectives
      Novo
  • Module 4: Content Planning and SEO
    10Aulas ·
  • Module 5: Social Media and Engagement Strategies
    10Aulas ·
    • Analysis of the main social media platforms in digital marketing
      Novo
    • Strategies for engaging audiences on social media
      Novo
    • Using visual content, storytelling and authentic interactions
      Novo
    • Building and maintaining an active brand community
      Novo
    • Planning and executing social media campaigns
      Novo
    • Using platform tools to optimize campaigns
      Novo
    • Efficient distribution of content to reach the target audience
      Novo
    • Campaign Monitoring and Evaluation: Reach, Engangement and Roi
      Novo
    • Adaptation of strategies based on the data collected
      Novo
    • Quiz
      Novo 10 xp