Curso: Marketing Digital e Planejamento Estratégico
Início └Training in Strategic Planning and Digital Marketing
Training in Strategic Planning and Digital Marketing

Training in Strategic Planning and Digital Marketing

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  • Module 1: Introduction to Strategic Planning
    8Aulas ·
    • Presentation of the Pedagogical Coordination
    • Definition of Strategic Planning and its Main Characteristics
    • Objectives and Benefits of Strategic Planning for Organizations
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    • Key Elements of a Strategic Plan
    • Exploring the Positive Impacts of Strategic Planning on Business Performance
    • Introduction to Techniques and Tools Used in Internal and External Environmental Analysis
    • Introduction to SWOT Analysis and Other Strategic Analysis Approaches
    • Quiz
      10 xp
  • Module 2: SWOT Analysis and Objective Setting
    9Aulas ·
    • Understanding the SWOT analysis components: Strenghts, Weakness, Opportunities and Threats
    • Identification and analysis of the organization's internal strenghts
    • Assessment of internal weaknesses
    • Exploring External Opportunities that can benefit the organization
    • Analysis of external threatsthat represent potential challenges for the organization
    • Establishing strategic goals and objectives
    • Methods for defining SMART objectives that are aligned with the insights from the SWOT analysis
    • Strategic objectives examples based on SWOT analysis
    • Quiz
      10 xp
  • Module 3: Digital Marketing: Foundations and Trends
    8Aulas ·
    • Digital Marketing History: Origins and evolution
    • Landmarks and advances in the growth of digital marketing
    • Changes from traditional to digital marketing
    • Current and future trends in digital marketing
    • Technological innovations and new platforms
    • Strategies and sucess stories in digital marketing
    • Integration of digital marketing with the company's strategic plan
    • Alignment of digital marketing activities with organizational objectives
  • Module 4: Content Planning and SEO
    10Aulas ·
  • Module 5: Social Media and Engagement Strategies
    10Aulas ·
    • Analysis of the main social media platforms in digital marketing
    • Strategies for engaging audiences on social media
    • Using visual content, storytelling and authentic interactions
    • Building and maintaining an active brand community
    • Planning and executing social media campaigns
    • Using platform tools to optimize campaigns
    • Efficient distribution of content to reach the target audience
    • Campaign Monitoring and Evaluation: Reach, Engangement and Roi
    • Adaptation of strategies based on the data collected
    • Quiz
      10 xp