Curso: Marketing Digital e Planejamento Estratégico
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Training in Strategic Planning and Digital Marketing (copy)

Training in Strategic Planning and Digital Marketing (copy)

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  • Module 1: Introduction to Strategic Planning
    8Leçons ·
    • Presentation by the Pedagogical Coordination
    • Definition of strategic planning and its main characteristics
    • Objectives and Benefits of Strategic Planning for Organizations
      Aperçu
    • Key Elements of a Strategic Plan
    • Exploration of the Positive Impacts of Strategic Planning on Business Performance
    • Introduction to Techniques and Tools Used in Analyzing the Internal and External Environment
    • Introduction to SWOT Analysis and Other Strategic Analysis Approaches
    • Quiz
      10 xp
  • Module 2: SWOT Analysis and Objective Setting
    9Leçons ·
    • Understanding the components of SWOT analysis: Strengths, Weaknesses, Opportunities, and Threats
    • Identification and Analysis of the Organization’s Internal Strengths
    • Assessment of Internal Weaknesses
    • Exploration of External Opportunities that Can Benefit the Organization
    • Analysis of External Threats Representing Potential Challenges for the Organization
    • Establishment of Strategic Goals and Objectives
    • Methods for Defining SMART Goals Aligned with SWOT Analysis Insights
    • Examples of Strategic Objectives Based on SWOT Analysis
    • Quiz
      10 xp
  • Module 3: Digital Marketing: Fundamentals and Trends
    8Leçons ·
    • History of Digital Marketing: Origins and Evolution
    • Milestones and advances in the growth of digital marketing
    • Shifts from traditional marketing to digital marketing
    • Current and future trends in digital marketing
    • Technological innovations and new platforms
    • Strategies and success stories in digital marketing
    • Integration of digital marketing with the company's strategic plan
    • Alignment of digital marketing activities with organizational objectives
  • Module 4: Content Planning and SEO
    10Leçons ·
  • Module 5: Social Media and Engagement Strategies
    10Leçons ·
    • Analysis of the main social media platforms in digital marketing
    • Strategies for audience engagement on social media
    • Use of visual content, storytelling, and authentic interactions
    • Building and maintaining an active community around the brand
    • Planning and executing social media campaigns
    • Utilization of platform tools to optimize campaigns
    • Efficient content distribution to reach the target audience
    • Monitoring and evaluation of campaigns: reach, engagement, and ROI
    • Adaptation of strategies based on collected data
    • Quiz
      10 xp