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Module 1: Introduction to Strategic Planning
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Presentation of the Pedagogical Coordination
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Definition of Strategic Planning and its Main Characteristics
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Key Elements of a Strategic Plan
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Exploring the Positive Impacts of Strategic Planning on Business Performance
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Introduction to Techniques and Tools Used in Internal and External Environmental Analysis
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Introduction to SWOT Analysis and Other Strategic Analysis Approaches
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Quiz
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Module 2: SWOT Analysis and Objective Setting
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Understanding the SWOT analysis components: Strenghts, Weakness, Opportunities and Threats
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Identification and analysis of the organization's internal strenghts
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Assessment of internal weaknesses
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Exploring External Opportunities that can benefit the organization
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Analysis of external threatsthat represent potential challenges for the organization
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Establishing strategic goals and objectives
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Methods for defining SMART objectives that are aligned with the insights from the SWOT analysis
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Strategic objectives examples based on SWOT analysis
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Quiz
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Module 3: Digital Marketing: Foundations and Trends
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Digital Marketing History: Origins and evolution
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Landmarks and advances in the growth of digital marketing
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Changes from traditional to digital marketing
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Current and future trends in digital marketing
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Technological innovations and new platforms
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Strategies and sucess stories in digital marketing
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Integration of digital marketing with the company's strategic plan
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Alignment of digital marketing activities with organizational objectives
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Module 4: Content Planning and SEO
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Types of content and their application in marketing
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Development of personas and audience segmentation
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Module 5: Social Media and Engagement Strategies
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Analysis of the main social media platforms in digital marketing
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Strategies for engaging audiences on social media
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Using visual content, storytelling and authentic interactions
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Building and maintaining an active brand community
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Planning and executing social media campaigns
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Using platform tools to optimize campaigns
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Efficient distribution of content to reach the target audience
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Campaign Monitoring and Evaluation: Reach, Engangement and Roi
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Adaptation of strategies based on the data collected
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Quiz
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