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Training in Strategic Planning and Digital Marketing

Module 1: Introduction to Strategic Planning
- Presentation of the Pedagogical Coordination
- Definition of Strategic Planning and its Main Characteristics
- Objectives and Benefits of Strategic Planning for Organizations
- Key Elements of a Strategic Plan
- Exploring the Positive Impacts of Strategic Planning on Business Performance
- Introduction to Techniques and Tools Used in Internal and External Environmental Analysis
- Introduction to SWOT Analysis and Other Strategic Analysis Approaches
- Quiz
Module 2: SWOT Analysis and Objective Setting
- Understanding the SWOT analysis components: Strenghts, Weakness, Opportunities and Threats
- Identification and analysis of the organization's internal strenghts
- Assessment of internal weaknesses
- Exploring External Opportunities that can benefit the organization
- Analysis of external threatsthat represent potential challenges for the organization
- Establishing strategic goals and objectives
- Methods for defining SMART objectives that are aligned with the insights from the SWOT analysis
- Strategic objectives examples based on SWOT analysis
- Quiz
Module 3: Digital Marketing: Foundations and Trends
- Digital Marketing History: Origins and evolution
- Landmarks and advances in the growth of digital marketing
- Changes from traditional to digital marketing
- Current and future trends in digital marketing
- Technological innovations and new platforms
- Strategies and sucess stories in digital marketing
- Integration of digital marketing with the company's strategic plan
- Alignment of digital marketing activities with organizational objectives
Module 4: Content Planning and SEO
- Types of content and their application in marketing
- Development of personas and audience segmentation
- Creation of an effective editorial calendar
- Basic SEO principles applied to content
- Content optimization: keywords, structure, meta descriptions and taf
- Best practices for creating search-optimized content
- SEO Analysis and Monitoring Tools
- Practical use of keyword research and competition analysis tools
- Advanced SEO Techniques: Link building, Page Speed and Mobile Optimization
- Quiz
Module 5: Social Media and Engagement Strategies
- Analysis of the main social media platforms in digital marketing
- Strategies for engaging audiences on social media
- Using visual content, storytelling and authentic interactions
- Building and maintaining an active brand community
- Planning and executing social media campaigns
- Using platform tools to optimize campaigns
- Efficient distribution of content to reach the target audience
- Campaign Monitoring and Evaluation: Reach, Engangement and Roi
- Adaptation of strategies based on the data collected
- Quiz

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