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Training in Strategic Planning and Digital Marketing (copy)

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1. Whats is an editorial calendar?
A document that lists national holidays A publishing plan that organizes when and where content will be published A schedule for team meetings
2. What is the main function of SEO?
Improving the visual appearance of a website Optimizing the website to be more easily found by search engines Increasing the number of followers on social networks
3. Which one of the following is a link builiding technique
Creating duplicate content Guest posting on other blogs Using excessive keywords
4. Which one of the following is a link builiding technique
Creating duplicate content Guest posting on other blogs Using excessive keywords
5. What does "persona" mean in the context of content marketing?
A type of advertising campaign A market analysis software A fictional character that represents your ideal customer
6. What is the role of keywords in SEO?
Improving content readability Increasing page load time Identifying and targeting search terms relevant to your target audience
7. What is "meta description"?
A short summary of a page's content that appears in search results An alternative title for the content A list of keywords used on the page
8. Why is it important to optimize content for mobile devices?
Because most users access the internet via mobile devices Because it improves the appearance of the website on desktops Because it increases the size of the content
9. Whats is "link building"?
The process of creating internal links on your own website The practice of acquiring backlinks from other websites to your own A method for reducing page load time
10. What is "AMP" (Accelerated Mobile Pages)?
A framework for creating web pages that load quickly on mobile devices A type of paid advertising An email marketing technique
11. What is the benefit of using keyword research tools?
Create duplicate content Identify popular search terms that can be integrated into content Improve website aesthetics
12. Which one of the following is an important factor in the speed of loading a page?
The number of blog posts The number of blog posts The size of image files and scripts used
13. What means "responsive design"?
A design that automatically adapts to the device's screen size A design that answers all user questions A fixed design for desktop computers
14. Why is high-quality content important for SEO?
Because it reduces the time people spend on your site Because other sites are more likely to link to it Because it is harder to find in search engines
15. What is "lazy loading"?
A content loading technique where elements are loaded as the user scrolls down the page A method of loading all of the page's content at once A black hat SEO practice
16. What is the main reason to monitor SEO performance regularly?
To increase the amount of content on your site To ensure that your SEO strategies continue to be effective and adjust as needed To delete old posts