Presentation by the Pedagogical Coordination

Definition of strategic planning and its main characteristics

Key Elements of a Strategic Plan

Exploration of the Positive Impacts of Strategic Planning on Business Performance

Introduction to Techniques and Tools Used in Analyzing the Internal and External Environment

Introduction to SWOT Analysis and Other Strategic Analysis Approaches

Quiz

Understanding the components of SWOT analysis: Strengths, Weaknesses, Opportunities, and Threats

Identification and Analysis of the Organization’s Internal Strengths

Assessment of Internal Weaknesses

Exploration of External Opportunities that Can Benefit the Organization

Analysis of External Threats Representing Potential Challenges for the Organization

Establishment of Strategic Goals and Objectives

Methods for Defining SMART Goals Aligned with SWOT Analysis Insights

Examples of Strategic Objectives Based on SWOT Analysis

Quiz

History of Digital Marketing: Origins and Evolution

Milestones and advances in the growth of digital marketing

Shifts from traditional marketing to digital marketing

Current and future trends in digital marketing

Technological innovations and new platforms

Strategies and success stories in digital marketing

Integration of digital marketing with the company's strategic plan

Alignment of digital marketing activities with organizational objectives

Types of content and their application in marketing

Development of personas and audience segmentation

Analysis of the main social media platforms in digital marketing

Strategies for audience engagement on social media

Use of visual content, storytelling, and authentic interactions

Building and maintaining an active community around the brand

Planning and executing social media campaigns

Utilization of platform tools to optimize campaigns

Efficient content distribution to reach the target audience

Monitoring and evaluation of campaigns: reach, engagement, and ROI

Adaptation of strategies based on collected data

Quiz