Description
Education and Training Area: 342 - Marketing
Duration
180 hours
Schedule
After-work
Investment
€820 full course fee + €160 registration fee.
* Consult the installment conditions by contacting our team.
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Course Presentation
Exercise tactics that drive the growth and positioning of digital businesses, focusing on analyzing results and specific market adjustments.
General Objectives
This professional training aims to train graduates in the area of Digital Marketing, such as Marketing Assistants, Strategic Planning Consultants, Marketing Data Analysts, Digital Transformation Consultants, Traffic Managers, Social Media Managers, or other professionals who are in the process of transition and want to improve in this market.
Enable participants to understand and apply the fundamental concepts of strategic planning and digital marketing, this includes understanding the importance of strategic planning for business success, knowing digital marketing trends and best practices, developing skills in market analysis and defining goals aligned with the company's vision, in addition to learning how to develop and implement effective digital marketing strategies, such as content marketing, SEO, social media, email marketing and paid advertising.
Specific Objectives
- Identify the concepts and introduce the techniques and tools used in corporate strategic planning;
- Develop a SWOT analysis and define an organization's objectives;
- Understand digital marketing and the trends that are impacting the way companies engage with their customers;
- Learn how to use SEO analysis and monitoring tools;
- Know social networks and engagement strategies to execute effective campaigns on social networks;
- Develop marketing emails and use automation tools to facilitate the sending and monitoring of email campaigns;
- Learn how to create an effective Google Ads campaign and advanced SEM strategies;
- Use insights gained from data analysis to adjust and optimize digital marketing strategies with measured data;
- Learn about key privacy and data protection laws and regulations that impact digital advertising;
- Deepen knowledge in content marketing and apply storytelling across different channels;
- Understand the impact of AI on marketing and master AI automation tools;
- Preparation of a personal self-knowledge report in the development of a practical project integrating strategic planning with digital marketing strategies.
Programmatic Structure
Module 1: Introduction to Strategic Planning
Module 2: SWOT Analysis and Goal Setting
Module 3: Digital Marketing - Fundamentals and Trends
Module 4: Content Planning and SEO
Module 5: Social Media and Engagement Strategies
Module 6: Email Marketing and Automation
Module 7: Google Ads and SEM
Module 8: Analytics and Results Measurement
Module 9: Compliance in Digital Advertising
Module 10: Content Marketing and Advanced Storytelling
Module 11: Artificial Intelligence and Automation in Digital Marketing
Module 12: Practical application of self-knowledge
Target audience
This training is aimed at professionals in the area of Digital Marketing, advertising, or other professionals who wish to acquire skills in this area of continuous training, such as those in information technology interested in integrating digital marketing strategies with technology, communicators who wish to incorporate digital marketing, consultants and service providers.
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