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Video Tutoria

Material Tutoria - Análises de SWOT Malsucedidas

Tutoria Visão, Missão e Valores

Material Tutoria - Visão, Missão e Valores

Material Tutoria - Objetivos Estratégicos

Tutoria 4 - Analisando a Concorrência

Material Tutoria - Analisando a Concorrência

Tutoria 5 - Persona e Público-Alvo

Material Tutoria - Personas e Público-Alvo no Marketing

Material Extra - EXERCÍCIO CHATGPT - Tutoria 6

Tutoria 6 - Comunicação da Marca

Material Tutoria - Comunicação da Marca

Tutoria 7 - Comportamento do Consumidor

Material Tutoria - Comportamento do Consumidor

Tutoria 8 - Desvendando o Instagram

Material Tutoria - Desvendando o Instagram

Material Tutoria - Gatilhos Mentais

Tutoria Online 10 - Aumentando o Alcance nas Redes Sociais

Material para Tutoria - Aumentando o Alcance nas Redes Sociais

Presentation by the Pedagogical Coordination

Objectives and Benefits of Strategic Planning for Organizations

Key Elements of a Strategic Plan

Exploration of the Positive Impacts of Strategic Planning on Business Performance

Introduction to Techniques and Tools Used in Analyzing the Internal and External Environment

Introduction to SWOT Analysis and Other Strategic Analysis Approaches

Quiz

Understanding the components of SWOT analysis: Strengths, Weaknesses, Opportunities, and Threats

Identification and Analysis of the Organization’s Internal Strengths

Assessment of Internal Weaknesses

Exploration of External Opportunities that Can Benefit the Organization

Analysis of External Threats Representing Potential Challenges for the Organization

Establishment of Strategic Goals and Objectives

Methods for Defining SMART Goals Aligned with SWOT Analysis Insights

Examples of Strategic Objectives Based on SWOT Analysis

Quiz

History of Digital Marketing: Origins and Evolution

Shifts from traditional marketing to digital marketing

Milestones and advances in the growth of digital marketing

Current and future trends in digital marketing

Technological innovations and new platforms

Strategies and success stories in digital marketing

Integration of digital marketing with the company's strategic plan

Alignment of digital marketing activities with organizational objectives

Types of content and their application in marketing

Development of personas and audience segmentation

Creation of an effective editorial calendar

Quiz

Glossário do Marketing Digital

Basic principles of SEO applied to content

Content optimization: keywords, structure, meta descriptions, and tags

Best practices for creating search-optimized content

SEO analysis and monitoring tools

Practical use of keyword research and competitor analysis tools

Advanced SEO techniques: link building, page speed, and mobile optimization

Quiz

Analysis of the main social media platforms in digital marketing

Strategies for audience engagement on social media

Use of visual content, storytelling, and authentic interactions

Building and maintaining an active community around the brand

Planning and executing social media campaigns

Utilization of platform tools to optimize campaigns

Efficient content distribution to reach the target audience

Monitoring and evaluation of campaigns: reach, engagement, and ROI

Adaptation of strategies based on collected data

Quiz

Best practices for creating effective email marketing campaigns

Development of relevant and engaging content

Strategies for building and maintaining a high-quality contact list

Use of automation tools for sending and tracking campaigns

Fundamentals of marketing automation and its importance in lead conversion

Application of automation in the stages of the sales funnel

Practical demonstration of automation platforms

Success cases in marketing automation

Audience segmentation and message personalization

Strategies for segmentation based on demographic and behavioral data

Personalization techniques to enhance the effectiveness of email campaigns

How to use segmentation and personalization to increase the relevance and effectiveness of email marketing campaigns.

Quiz

Introduction to Google Ads and its relevance in digital marketing

Creating Effective Campaigns: Keyword Selection, Ad Creation, and Budget Setting

Optimization Techniques to Improve Performance and Reduce Costs

Fundamental Concepts of Search Engine Marketing (SEM) to Generate Qualified Traffic

Paid Advertising on Search Engines: Search Ads, Display Ads, and Remarketing

Advanced SEM Strategies to Maximize ROI

Importance of Metrics and Reporting Analysis in Google Ads

Key Metrics: CTR, CPC, Conversion Rate, and ROI

Use of Google Ads Tools to Monitor and Improve Campaigns

Quiz

Data Analysis Tools in Digital Marketing, such as Google Analytics and Google Tag Manager

Uso Practical use of these tools to monitor campaign performance and user behavior

Key KPIs in digital marketing: CTR, conversion rate, CPA, etc.

Data interpretation to evaluate campaigns and identify improvements

Definition of goals and KPIs aligned with business objectives

Importance of data-driven decision-making

Use of insights to adjust and optimize strategies in real-time

Successful cases of data-driven decisions to improve campaigns

Quiz

Privacy laws and regulations affecting digital advertising, such as GDPR and U.S. laws

Legal implications and how to ensure compliance in digital campaigns

Advertising policies on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads

How to create ads that comply with the policies of each platform

Ethical principles in digital advertising: transparency, honesty, and respect for privacy

Cases of ethical and unethical practices and their consequences.

Strategies for ethical campaigns that promote trust and credibility.

Quiz

Differences and Content Strategies: Blogs, Videos, and Infographics

Long-Term Content Strategies Aligned with Business Objectives

Techniques for Creating Viral Content and Engaging Audiences

Storytelling in Marketing

Importance of Storytelling for Brand Building and Emotional Connection

Elements of an Effective Narrative: Characters, Conflict, Resolution, and Moral

Visual Storytelling Techniques Across Different Digital Platforms

Integration with Other Marketing Strategies

How Storytelling Complements SEO, SEM, Email Marketing, and Social Media

Case studies of brands that successfully use storytelling.

Quiz

Introduction to Artificial Intelligence (AI) in Marketing.

Basic concepts of AI and its impact on digital marketing.

Use of AI for personalization, audience segmentation, and automation.

AI Automation Tools:

AI Automation Tools: Chatbots, Marketing Platforms, and Recommendation Systems

Configuration and Practical Use of Tools in Digital Marketing Campaigns

Data Analysis and Prediction with AI

AI for Predictive Analysis and Generating Insights from Big Data

How AI Optimizes Budget and Improves ROI in Campaigns

Quiz